Kraam’s
Website Matchmaker Tool
Swipe left = website ick. Swipe right = green flag.
First impression
1 / 12
Would you swipe right on your homepage?
Swipe Right
I can tell what you do in 5 seconds.
Swipe Left
Vague hero copy with no clear offer.
Why it matters
If people can’t instantly place you, they bounce or hesitate.
Fix
Write one specific sentence + one primary CTA.
