Specialist Small Craft
Elevating a niche marine brand with a sleek digital storefront.
Challenge
Specialist Small Craft had outgrown its existing Shopify theme. While the business had a loyal following and a reputation for high-quality craftsmanship, the site no longer reflected the professionalism or ambition of the brand. The challenge was to elevate both the brand identity and the digital experience – bringing it in line with industry leaders – without losing the authenticity and trust it had earned.
The Work
Brand Refinement: Introduced a more confident visual identity and design system, with updated fonts, colour palette, and a focus on clean, minimal layouts that let the boats and products speak for themselves.
Shopify Rebuild: We designed and developed a bespoke Shopify theme from the ground up – that is faster, more intuitive, and built to scale – tailored to their product range and sales process. Improved enquiry flows and navigation logic, helping users get to the right product faster. Flexible content blocks for easy updates and future campaigns.
Mobile Experience: Delivered a fully responsive design optimised for both performance and touch-based navigation.
Built
Different.
Our works are a blend of innovative thinking and practical solutions, ensuring they are both unique and effective.
Brand refresh
Faster load
Mobile first
Clean design
Bespoke build
Easy updates
Smooth navigation
Better enquiries
Results
A platform ready to grow with the business
Stronger visual identity across touchpoints
Higher user engagement with a brand that reflects their business
Increased trade and direct enquiries with simpler navigation and enhanced search
“This project was a huge for undertaking for us, but you guys have proven we had nothing to fear—great work!”
— Mark, Specialist Small Craft
