An integrated strategy is no longer an option
Let us fill your funnel with the good stuff.
Through leveraging SEO and PPC together, we maximise search opportunities at every stage of the funnel, ensuring marketing budgets work harder to yield the best possible returns.
Benefits of Kraam’s integrated approach
With Kraam, you get more than just a website, you get a fully integrated growth engine to support you long after sites deploy.




Search Engine Optimisation (SEO)
Your website is only useful to your business if people can find it. Our SEO approach goes further than ticking boxes – we drive visibility and authority.
- Website audit to identify missed opportunities and performance gaps.
- Page optimisation looking at meta data, keyword strategy, content structure.
- Technical SEO optimises your site speed, mobile useability and site architecture.
- We offer a Digital PR service to help with off site SEO and link-building.
Pay Per Click (PPC) advertising
For instant results we manage your paid campaigns to bring high quality traffic and maximise ROAS.
- Keyword targeted search campaigns – designed to convert quality traffic.
- Display and remarketing campaigns to re-engage audiences.
- Social media advertising to target specific audiences on all social platforms.
- Optimise your budget and maximise your return on investment with qualified leads.
AI SEO
With the rise of AI powered search, companies need to have an online presence that is structured and optimised so it can be understood and prioritised by AI tools.
- AI search visibility ensures your company is discoverable on AI search engines, including ChatGPT, Perplexity, Gemini etc.
- AI readability we structure your websites data and content so AI can understand and summaries your site.
- Visibility inside AI Overviews Appear directly in Google’s AI-generated summaries, capturing clicks that standard SEO cannot.
- Increased traffic and conversions from AI discovery As answer engines become gateways to web traffic, you’ll see measurable uplift in visitors and leads originating from AI systems.
Analytics
Our dedicated in-house insights team ensures every decision is driven by data -delivering the best possible outcomes for you. We don’t just report – we translate analytics into strategy.
- Custom dashboards covering all your companies reporting needs
- Conversion tracking and funnel analysis capturing leads from entry to conversion.
- Insight reporting to highlight opportunities for your continuous growth.
Why your business needs a website that works

Attract the right audience
Stop chasing clicks - start reaching customers who matter. With targeted SEO and paid media we make sure your brand shows up where it counts.

Turn clicks into customers
A good campaign gets attention. A great one converts. We design experiences that guide people from interest to action – effortlessly.

Optimise for the next generation of search
AI search engines are changing how people find answers – and businesses. We help you stay discoverable across ChatGPT, Perplexity, and Google’s AI-generated summaries with content structured and optimised for the future of search.

Measure what matters
We focus on the metrics that drive growth and help you reach your goals – tracking performance, calculating digital ROI, and optimizing every campaign.























